The more genuine your reflection within your social media network, the more others will perceive you as someone they want to know better.
“Quantum physicists tell us that the entire Universe emerged from thought,” writes Rhonda Byrne in The Secret. So the universe is a mirror of what we think and, in turn, what we feel and believe. It is the Law of Attraction and the same is true of the social media world you are creating online — a universe that reflects who you are and what you want.
Take a look at the three primary reflections of yourself that you are showing to your social network:
1) Profile pic. Though many people with successful social media campaigns do use a logo for their social media presence, we want to socialize with individuals, not companies. Personally, I’m far more likely to take an interest in a friendly smile than a corporate graphic, especially if that smile is a candid shot and not some overly-posed, touched-up professional head shot.
2) Profile bio. It seems the vast majority of people in the social media world are there to promote something. But when I’m looking at your profile, I’m not shopping around for a product or service. I’m looking for someone whose interests reflect mine. By all means mention in your profile your professional endeavors, but make it personal too. As an example here’s the bio I use, or some version of it, for my social profiles:
I’m a writer, environmentalist, animal welfare advocate and social media consultant. I live a vegan lifestyle in Los Angeles, California, with my one-eyed black cat, Sam. I’m writing a screenplay about the law of attraction as illustrated through an epic love story. I’m also writing a book entitled Social Media Intention: How to Build Your Social Network (and Yourself) through the Law of Attraction. My fondest intention of all though is attracting land into my life for a home, vegetable farm and animal sanctuary where I can raise a family 
3) Shared content. What are you adding to the conversation? Certainly you should post links to your original blog posts, for example, but it’s equally important to share the work of others — relevant work that reflects your genuine interest in sharing valuable (relevant) content, regardless of its source.
Your social media network is a mirror of what you think, feel and believe. If that network is filled predominantly with people whose primary focus is their own products or services, take a long look at your own reflection. You attract what you project. Put more of the personal into the professional. The more genuine your reflection within your social media network, the more others will perceive you as someone they want to know better.
*Image source: http://www.flickr.com/photos/aloshbennett/
With gratitude,
Meredith Simonds, Social Media Reviewer, Blogger and Consultant
